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Your dollars will enable us to provide a free, fun, and educational event celebrating Southwest Florida. Join us for the next Immokalee Cattle Drive and Jamboree on March 9, 2024.
With your help, 100 head of cattle will parade down Main Street Immokalee in a procession of professional cowboys, local dignitaries, and descendants of the families that built Immokalee. The drive will end at the historic Roberts Ranch, with live entertainment, historic artisans, cultural displays, kids activities, and more! Learn more on our event page.
Last year the number of attendees reached nearly 3K, with the most represented demographic groups being families and those living in Collier and Lee County. Just over 40% of attendees found the event through one of our advertisements and 55% found the event organically, either by word of mouth or from a previous museum event.
Our advertisements were seen by over 40K people in the month they ran, with views predominantly in the 25–45 age range and within 40 miles of Immokalee. Our social media channels have a combined 8.7K followers and a combined yearly reach exceeding 868K, predominantly women between 25–54. We have a click through rate over 5% on event posts, exceeding the 3–5% benchmark. Our email marketing has 3K subscribers with an average open rate of 45%, well exceeding the benchmark rate of 12–25%.
Last year’s vendors included 12 cultural organizations, 9 traditional craft exhibitors, 5 food vendors, and 5 vendors from other sectors.
| Included Perks: | Lone Rider $250 | Wrangler $500 | Drag Rider $1,000 | Point Man $2,500 | Cattle Boss $5,000 |
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| Logo Included in Event Guide | X | X | X | X | X |
| Logo featured on event gift-bags | X | X | X | X | X |
| Access to a VIP Sponsor Area by Main Stage | X | X | X | X | X |
| Logo featured on event banner | X | X | X | X | |
| Logo featured on event webpage | X | X | X | X | |
| Logo included in social media advertising | X | X | X | ||
| Add a swag item to the event gift bags | X | X | X | ||
| Logo featured in Spring Newsletters (Must be finalized before 1/1/24) | X | X | X | ||
| Logo featured on Events Carousel on website (Displayed from pledge date to March 9) | X | X | |||
| Prominent sign on the property for one year (Posted February 2024 – February 2025) | X | X | |||
| Add a brochure or rack card to the event gift-bags | X | ||||
| Logo on a flag carried by one of the cowboys (Must be finalized before 1/1/24) | X | ||||
| Individual public Thank You on social media | X |
